The Business Policy Game (BPG) is a total enterprise simulation now in its 7th edition. It is used in both on-line and face-to-face courses. The simulation provides the competitive environment for the annual International Collegiate Business Strategy Competition, the longest running simulation competition in the world. The competition was run all online in 2020 due to Covid-19. The simulation is available to educators and training instructors looking for a dynamic process to integrate the business disciplines and provide experience in strategy development. The simulation is rather complex but may be modified for lower level classes by removing the international component, the market segment component, and/or the fourth market area via parameter settings.
BPG is available in two versions, BPG Online, a full web based program accessed using a web browser or BPG PC, a Windows program, accessed by downloading the software and running it on PCs. The simulation engine is the same for both versions. Slight differences in output are due to differences in the random number generators of the Internet server and the Windows operating system. For the PC version, game manuals and software may be downloaded directly from our server. The on-line version contains the manuals which are also available on our server. Please visit the links on the right for more information.
If you are interested in strategy you may also like to visit the the Academy of Management’s Strategic Management Division’s home page.